The Cause

Bluey Joshua Ryan was born sleeping in January 2018, just 10 days before his scheduled delivery date. He was otherwise perfectly healthy and ready for the world.

Josh and Holly (and Bluey) Ryan

In Australia 2,200 babies are Stillborn each year. Devastated parents are left with empty arms and more often than not, without any answers. Stillbirth is the number one cause of death for children under 2, and yet it is a little known, ‘taboo’ topic of discussion often seen as a private tragedy, rather than the national health issue that it is.

The rate of Stillbirth in Australia is 6 babies a day. To put this into perspective:

  • SIDS claimed the life of 1 baby per day until Red Nose was established, which has dramatically reduced this number to 1 baby per week;
  • Breast Cancer claims the lives of 8 women per day;
  • 8 lives per day are lost to suicide, a well-known mental health issue which has the support of government funding, public awareness and many initiatives such as R U OK and Beyond Blue.
  • Listeria claims 1 life per year (the reason that women are notoriously advised not to eat soft cheese and deli meats while pregnant);
  • The national road toll claims 3 lives per day.

Breast Cancer and SIDS are two incredibly heartbreaking health issues that have been the beneficiaries of significant public awareness and government funding. Campaigning, fundraising and research has resulted in a 16% (Breast Cancer) and 85% (SIDS) reduction in lives lost since 1990 & 1994 respectively.

However, the rate of Stillbirth in Australia has not changed in over 20 years and as one of Australia’s most alarming health issues it receives virtually no 'air time' and no government funding.

We want to encourage people to share not only Bluey's story but these shocking statistics that tell the story of every child born sleeping. In this small way, we can start to improve awareness and remove the stigma attached to this issue. Countries such as Norway, New Zealand, Scotland and the Netherlands have proven that awareness, education and prevention campaigns can reduce the rate of Stillbirth by up to 30%. 

Proceeds from the Blue Hearts Cocktail Event will be used to fund a strategic project in partnership with the Stillbirth Foundation and Red Nose, to drive necessary change and reduce the incidence of Stillbirth in Australia.

This follows on from Blue Hearts hugely successful 2018 fundraising campaign which raised $21,000 and funded the production and distribution of 2 hugely successful video and PR campaigns for the Stillbirth Foundation. The success of this campaign was recently recognised at the Sydney 2019 "Driven by Design" awards, where it won Gold in the category "Marketing - Film, Video, Viral"!

Please help us to give babies a voice, and to change Australia's story for the better!

Blue Hearts and the Blue Hearts Cocktail Event proudly support and work in partnership with: